Name, Image, and Likeness (“NIL”) legislation presents vast opportunities for high school and college athletes to have a major impact on their own lives and the lives of others.
GroundUp Law Group approaches NIL in a unique manner with our proprietary NIL strategy.
We have a creative strategy for all athletes to use the new NIL laws to make a difference.
As Grant Hill stated: “[Athletes] are the CEOs of their own companies.” As such, young athletes must treat their commercial opportunities in the new age of NIL as a corporation would. At GroundUp Law Group, we walk an athlete step-by-step through the planning, development, and execution stages of their NIL strategy. We have worked with athletes on several NIL initiatives and have reviewed NIL agreements for athletes.