GroundUp Law Group LLC
A Modern Business Law Firm Providing Legal Services to Athletes, Creators, and Entrepreneurs.
Headquartered in New York City.
Mission, Vision, and Values of GroundUp Law Group
The mission of GroundUp Law Group is to provide trusted legal counsel to individuals and businesses looking to leave a legacy on the world through creativity and vision. We take a different approach to the practice of law. We employ modern technological solutions, transparent billing procedures, and creative solutions to assist our clients in achieving their goals and dreams, whatever they may be.
The vision for GroundUp Law Group is to create a versatile firm that services a wide range of interesting clients — from athletes and creators through entrepreneurs and business owners in a variety of impactful industries. Our firm is an indispensable part of any high-achieving team, with our unique capability to assist from the inception of a project through the development, growth, and execution stages.
Our values at GroundUp Law Group center around authenticity, persistence, hard work, and balance. We are authentic in our approach and are persistent and hard-working in our service to our clients. We believe that balance is essential to a well-lived life, so we strive to enact plans for our clients that find harmony in achieving their goals while servicing the community in a positive manner.
GroundUp Law Group’s differentiating factor is our team.
GroundUp Law Group employs a unique model to provide legal counsel. Our attorneys draw upon varied backgrounds, rooted in high-level athletics and talent representation, to enable GroundUp Law Group to thrive in the sports, creative, and entrepreneurial realms. Read more about our attorneys below.
The new era of Name, Image, and Likeness (“NIL”) has drastically changed the landscape of college athletics.
College athletes now demand competent advisors that:
1) navigate the complicated web of NCAA and state regulations to ensure compliance with the relevant laws
2) assist in crafting strategic plans on how to maximize the use of an athlete’s NIL rights
3) source NIL deals with brands that comport with the goals and brand of an athlete
4) establish and implement a long-term blueprint for an athlete to create a positive impact on the world